> So if you're a marketer with a budget, where do you allocate it? Put it on Google or Facebook, where there are tons and tons of users where you can target very well? Or on Pinterest, which is a much smaller audience, female, lower-income, where you can't target well? It's just not as efficient."
This part is really interesting considering how other tech companies put a huge amount of effort into acquiring that exact female crowd from their mostly male mid-to-upper crowd.
The very same article we are commenting under, for one. And it's not an issue of not tailoring campagins. In fact, you are forced to make Pinterest-specific campaigns. It's an issue of inferior ad units, targeting and operations in comparison with FB and the same plus inferior monetization model in comparison with GOOG.
I don't know why you linked to that adweek article. It's about demogprahics and usage, not adspend efficiency.
Yes, however I pointed the niche potential of Pinterest, which is there regardless of their inefficiency in leveraging that, which seems to be the point of the article
This part is really interesting considering how other tech companies put a huge amount of effort into acquiring that exact female crowd from their mostly male mid-to-upper crowd.