I wonder if once Tesla fights back all the local monopoly regulation around dealerships, this will naturally transition to an online car dealership. They'll have to figure out test drives though.
Car owners volunteer their cars for test drives and get a kickback if the customer purchases that model? Essentially crowd sourced micro-commissions, that's brilliant.
I think you'd have to give a small kickback just for the test drive, but if the owner goes with them (and presumably does a good job selling them on the car) then the owner gets a bigger commission for a sale.
I would actually prefer this to a dealership since a real owner probably knows that one car he/she drives everyday way better than the lazy sales guy who is trying to sell 10 different models and rarely drives them himself.
I dunno have you seen the average person take a car for a test drive? Half the times they don't really want to buy it and just want to play with it. I don't know that I would want tens or hundreds of people in my [figurative] Tesla, possibly beating it up only for a chance at some sort of small kickback.
Then again I didn't think Uber could work and now I take them all the time so who knows!
Maybe? Depends on what the ratio shakes out to be. If I have to let 10 people drive my car then maybe. 20? Probably not worth my time. This will also raise insurance rates as you have to be covered for other drivers on your vehicle.
