I block all ads because my safety is a higher priority than the site's profitability. Internet ads are a malware vector, with no accountability. Also, advertising companies have made an art out of psychological manipulation; I protect my mind by filtering their input from my senses.

Just saw your subscription update. Why would I subscribe to something that I am unlikely to return to?

The only solution that I can think of, are micropayments. Perhaps this financial pressure will motivate the powers that be to eliminate roadblocks to its implementation.