Makes sense. I think the promise of ad targeting doesn’t add up to value for many customers of ads.
When I look at a lot of content sites, the targeted ads are pretty ridiculous and often off-brand. I live in a state capital and the ads that I see on my local newspaper are random bullshit based on my kid’s YouTube habits and a pop up auto play video for an online pharmacy.
In the print edition, the ads are much smarter and more lucrative. Policy advertising for the legislative session, etc.
When I look at a lot of content sites, the targeted ads are pretty ridiculous and often off-brand. I live in a state capital and the ads that I see on my local newspaper are random bullshit based on my kid’s YouTube habits and a pop up auto play video for an online pharmacy.
In the print edition, the ads are much smarter and more lucrative. Policy advertising for the legislative session, etc.