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The tube and the product are part of a holistic design whole.

Pringles are made by pressing ground up potato paste into a disc shape and drying them. That makes them weaker than regular potato chips, necessitating a rigid tube container.

You might ask why make chips that way in the first place? My hunch is that they exist as a way to use up byproducts produced by other potato products. Sort of like how sawdust from lumber production is used to make particleboard.

Pringles are essentially edible particleboard.



So why not just package them Ritz Cracker style, cardboard box outside, wax paper inside?

Again, seems more like a failure of imagination.


> Again, seems more like a failure of imagination.

Sure, but on the designers' part or ours? I certainly would not be surprised if there were reasons why the Ritz approach wouldn't work.


Honestly, how cool would it be if it popped open like a pillsbury crescent roll can?




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