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They either:

Found that they get more purchases BECAUSE of the long loading time, despite bouncing other players (the ad theory and happy coincidence for them to have the ad placement slots from shitty engineering)

The engagement team was told bullshit by the engineering team about how impossible it is to fix that issue

Or they are just making enough not to care



Or

the "engagement team" got fooled by longer session times


hahaha true, the a/b test showed them what they wanted to see and they never stopped to ask users if its what they wanted

“Roll that out to everyone!”




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