You may be on to something here. With GPT-3 you could improve the quality of the responses by starting with a prompt like, "You're a well-educated and very helpful individual".
Maybe internet searches can be improved by changing the search from "how gps works" to "excellent, clear, and precise explanation of gps"?
Searching for "TechA vs TechB" was also a great trick. Until the SEO people noticed. They also have access to GPT-3 now to generate their auxiliary "content".
I think we need web search to move towards something more reputation-based. (Based on sites like HN, Reddit, StackOverflow, etc. that don't allow to easily fake high reputation. Or some kind of trust network starting from all your social accounts' subscriptions/follows and spreading your trust far outwards.)
Maybe internet searches can be improved by changing the search from "how gps works" to "excellent, clear, and precise explanation of gps"?