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> The stuff I've read that touches on this idea is almost all from 2006 and onwards, mainly 2010s. The earliest example is a bit of an outlier: Douglas Hubbard's 1985 How to Measure Anything -- but it's also only tangentially related.

I didn’t keep good track of such things but a lot of my early reading in the 70’s was in operations research and decision support systems, mostly sort of what we call operational analytics these days with a big helping of statistical process control too. World War 2 logistics practices and ‘50s and ‘60s “scientific management” fads generated a lot of material, some insightful. Many medium-sized businesses could afford significant R&D then, so you’ll find e.g. furniture factories developing their own computer systems from PCBs to custom ASIC components, just to manage statistical process control and decision support systems.

> That said, I did mention it was obvious to me. I still find it hard to convince management and colleagues of its importance...

I think the reason I keep having to justify this every few years is the tendency towards abstractions in management which try to simplify things into “anecdotal analytics”, e.g. preferring a persuasive narrative over reality...for a good cynical perspective from the ‘50s I recommend C.M. Kornbluth’s “The Marching Morons” (<https://en.wikipedia.org/wiki/The_Marching_Morons>).



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