Ah. My strategy has been going in to in-person shops, as I'm targeting service businesses with my project. I don't think you can ever beat that in person trust and chemistry. Though, also, I think it helps still when I am comparing products as you said "X users => Y $/month" and I have a vibe that I trust one product more than the other I'd go for the one I trust more.

And that level of proximity, humanity, empathy maybe? That isn't being approached very well by these AI or offshore services and probably never will. Thoughts?