Right, because geeks never buy services from traditional businesses.
Oh, wait.
>>Colin is going to be competing in a huge market with a bunch of other players. He's also likely to enjoy his business a whole lot less.
Also painfully incorrect. When you have a unique selling proposition, it's easy to compete in a huge market with a bunch of other players. It's also enjoyable.
How "painfully" self-centered. It's not about whether you consider it to be enjoyable or easy. It's about what Colin is likely to experience. And given his past reluctance to listen to similar Tarsnap related business advice thrown his way numerous times over the years, one conclusion we can draw is that he fully understands what the options are and he simply doesn't believe he would enjoy the change. There are other possibilities for his lack of change, but I didn't hear you suggest any.
Well, I would not assume to guess what Colin would enjoy, or how he would enjoy it.
However I agree, it does depend on Colin's motivations. If Colin doesn't want more users, and doesn't want more money (for even the same amount of work), then your viewpoint is possibly accurate and has merit.
Other possibilities for his lack of change are clear - we do not always act in our best interests for a garden variety of reasons(negative mindsets, backgrounds, etc etc). This can be very frustrating to our friends, who might have experience and insight into our situation, and want the best for us.
Oh, wait.
>>Colin is going to be competing in a huge market with a bunch of other players. He's also likely to enjoy his business a whole lot less.
Also painfully incorrect. When you have a unique selling proposition, it's easy to compete in a huge market with a bunch of other players. It's also enjoyable.