The statistic I've found which illuminates this point to even people who know nothing about the situation: By revenue, Apple is the third largest gaming company on the planet, without making a single game.
Most people think about that for a second, then say "oh wow." Google is the only other company like Apple in the top twenty largest gaming companies, and at least they're trying to make some games and improve the ecosystem via Stadia. But Apple: they take 30%. For games like Fortnite, that represents hundreds of millions of dollars; have they actually provided hundreds of millions of dollars in value back?
Most people think about that for a second, then say "oh wow." Google is the only other company like Apple in the top twenty largest gaming companies, and at least they're trying to make some games and improve the ecosystem via Stadia. But Apple: they take 30%. For games like Fortnite, that represents hundreds of millions of dollars; have they actually provided hundreds of millions of dollars in value back?